Introduction
India’s linguistic diversity is a goldmine for businesses willing to adapt their marketing strategies. Multilingual marketing allows businesses to connect with their audience in their preferred language, breaking barriers and building trust. For businesses in India, where over 90% of internet users prefer content in regional languages, this approach is not just effective—it’s necessary.Key Insights
- Market Potential: India has over 1.4 billion people speaking 22 official languages, offering a vast, untapped market for multilingual content.
- Increased Engagement: Posts in regional languages see 3x higher engagement rates than those in English alone.
- Competitive Advantage: Only 35% of Indian businesses currently invest in multilingual marketing, giving you a chance to stand out.
