Introduction
Festivals and special occasions are deeply ingrained in India’s culture and economy. These events offer businesses unique opportunities to engage with their audience and increase visibility. Brands that align their marketing with festive themes see higher engagement and sales.Key Insights
- Consumer Behavior: 82% of consumers increase spending during festivals, making it a prime time for promotions.
- Higher Engagement: Festival-themed posts receive 50% more interactions than regular content.
- Cultural Connection: Celebrating festivals enhances your brand’s relatability and emotional appeal.
